Kabushikigaisha Magi-Lumière (Magilumiere Magical Girls Inc.)

"Magical Girl"—A profession that undertakes the work of exterminating a kind of natural disaster called "Kaii." Kana Sakuragi, a female college student who struggles with job hunting, is picked up by a magical girl startup company and...?! Magical Girl work-life starts now!

(Source: MANGA Plus)

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Kabushikigaisha Magi-Lumière was simulpub digitally in English as Magilumiere Co. Ltd. through MANGA Plus. The volumes have been published as Magilumiere Magical Girls Inc. by VIZ Media under the VIZ Signature imprint since March 19, 2024. It has also been released in Italian by J-POP since June 19, 2024.

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Characters

Sakuragi, Kana

Main

Koshigaya, Hitomi

Main

Shigemoto, Kouji

Main

Nikoyama, Kazuo

Main

Midorikawa, Kaede

Main

Tsuchiba, Mei

Supporting

Aoi, Lily

Supporting

Makino, Akane

Supporting

Akasaka, Iroha

Supporting

Kamakura, Yasuo

Supporting

Reviews

Jul 12, 2025

bossunhimeswitch

Recommended

This was a really nice take on the magical girl genre. I liked the world building, characters, and plot choices. It was a nice read every time it appeared and I had a lot of fun. However, I felt like even though I liked the characters, I wasn't forming any connections to them and while I did enjoy the manga I wasn't thinking about it in between chapters so much. It's a good story but just didn't completely connect with me, which is okay.

If you enjoy magical girl stories and you like manga like My Hero Academia, then you'll like this one too especially ...

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Jul 9, 2025

sosmeos

Recommended

I do wish I could be living with these characters for a little while longer than the narrative ultimately showed. From the beginning, I found this to be rated lower/not as popular when compared to other manga in the app (jumpplus) and I felt that was an injustice because it did the magical girl thing with the twist of being a start-up underdog versus big corporations. It had heart, it had fun protagonists, it had a kind of slice of life thing going on for a bit at the beginning before you get to see larger sweeping antagonists that ultimately evolve into something more. Early ... on, the kaii (their version of demons/monsters/villains) were the main danger, so the protag goes and fights them and we learn the ropes of the world and the technology/magic hybrid that this world enjoys. Then, you see the governmental curtailing of creativity and industry as a villain and then a final villain rises in the ranks, secretly behind the scenes, reminding us that technological advancements are at times equally as harmful to humans as the kaii that were once huge threats.

If I had any complaints about how this wraps up is that it may be predictable in its storytelling beats and one element of a marriage was rather polarizing as a beloved character's finale is to marry a random person who we hear little about until the moment it happens. The final battle might be predictable if you've read many manga where they have to fight an energy absorbing creature. But I would think that the way we got to the final battle and the antagonist's backstory is more interesting as the escalation of magic use involves more complex tech and even the introduction of cute fiery beats that look like fur-balls. The ending also does a 6 year timeskip and explains things briskly in one chapter while calling back to the very beginning of the story, it's cute but it might not be for everyone (you know how medium length manga might just explain the characters' fates in one panel vibes). But prior to that we get a 4 chapter epilogue post-main conflict.

One of the most exciting times in this manga is the middle to 2/3rds of the narrative where there is a small timeskip (if i recall, the author had to do a three week break for research or something like that) and the regulations of the government have increased so the protags have to find creative ways to go against regulation, a shady eyepatch'd man comes along and we get to see murky dealings in a secret location and the murmurs of an underground secretive plot to create a weapon.

The art is fun, the battles are creative, the magic system is a fine balance of writing code and blurting out magic names, we really get to grow along with the characters with their start-up and I love it for that. Plus there's a crossdressing baddie so that's just positive points in my book. The reason for crossdressing? Traumatic event which you will know near the end, good luck and have fun. Definitely recommend.

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Jan 5, 2024

JohnTBrooke

Mixed Feelings

Well-written

Preliminary (60/165 eps)

A fascinating take on the magical girl genre. It not only reimagines the concept of feminine heroines using magic to defeat monsters into a modern setting with corporations and politics, but also transforms the privatised and personalised aspect of the genre - where the characters keep their heroic identities a secret - into corporate, public life. The art here is dynamic, and the character designs are eye-catching. And though the protagonist is not a big step away from the modern Shonen protagonist, who obsesses over justice and morality, her interactions with the strange and quirky main characters along with her experiences of working in a ... corporate job shine through. You can clearly tell that the mangaka has gone through some corporate jobs before.

Yet one issue narratively here is that despite being a Shonen manga that depends on incorporating dynamic fight scenes into the story, there is very little sense of conflict and threat each time the characters embark on a fight. There seem to be too few stakes in the action scenes with characters consistently and constantly making out of conflicts. Though they learn new things about themselves that nicely advances character development, they never seem to experience the agony of having their life threatened. This can really diminish the urgency of action scenes, making them feel more like showcases of characters and their personalities than tense and exciting situations. However, though in this aspect, the manga may struggle, what makes up much of the manga's interesting aspects is its setting and the societal issues that it attempts to shine a light on.

I want to touch on the setting as this is a really interesting spin. It adds original and interesting world-building that keeps readers intrigued. But this take very boldly has a social and political dimension as well. By having a corporate world as the backdrop, and setting the main characters up in a start-up company while having an antagonistic figure in a huge corporation CEO and discussing issues pertaining to deregulation, the manga touches on real-world issues like the social effects of capitalism, corporation dominance, and the treatment of workers and their work. Yet, despite this bold step, the story here seems to be adopting a rather simplistic perspective of this whole system. It depicts start-ups that shake up the status quo as a moral good and a good for workers, and big corporations with their desire for capital as bad and tone deaf to the sufferings of the common people. This is quite a simplistic and exaggerated rendering of things, for instance, it does not fully take into account the wide effects of this economic and political system, not fully rendering the effect of treating people as expendable, depicting them more as one-offs and focusing on the main characters and their desirable working conditions under a fictional start-up. In the face of this simplistic ideology, the story can seem extremely naive which makes it hard to take the very real issues that the story is trying to grapple with seriously.

Overall, Kabushikigashia Magi-Lumiere is a fascinating manga with a great setting that touches on very pertinent topics. In terms of craft, the manga is nicely illustrated, has great flow and was a pleasure to read. Yet, its rather simplistic take on its setting and story, as well as its rather flat action arcs can make the read a little hard to be fully invested in.

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Kabushikigaisha Magi-Lumière
Magilumiere Magical Girls Inc.
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